Radisson Hotel Group Targets 100 Verified Net Zero Hotels by 2030 with Global Rollout

Radisson Hotel Group has announced the global expansion of its Verified Net Zero Hotels (VNZ) program, transitioning from a 2025 pilot into a structured multi-year initiative with a target of reaching 100 net zero hotels by 2030. The next phase of the program was unveiled at the International Hospitality Investment Forum (IHIF) 2026.

The initiative, initially launched as a proof-of-concept, demonstrated that net zero status could be achieved within existing hotel buildings. The program is now being scaled into a global rollout with a defined roadmap, marking a significant step in the company’s sustainability strategy.

Roadmap Targets 100 Net Zero Hotels by 2030

The VNZ program will expand in phases starting in 2026, beginning with properties in Norway, followed by Denmark, Sweden, the United Kingdom, and South Africa. The inclusion of South Africa represents the first Verified Net Zero Hotel on the African continent, extending the initiative beyond its European base.

Further expansion is planned across Germany, Austria, and Spain’s Canary Islands over a five-year period. The company’s goal is to scale the program to 100 operational net zero hotels globally by the end of the decade.

Framework Focuses on Full Emissions Reduction

The program is structured around a comprehensive framework addressing all three emissions scopes. Scope 1 and 2 emissions are eliminated through electrification, renewable heating and cooling systems, and the use of 100% renewable energy sources.

Operational Scope 3 emissions are reduced across key areas including food and beverage operations, waste management, laundry, guest amenities, and business travel. The framework is aligned with the Net Zero Methodology for Hotels and follows the Science Based Targets Initiative.

Each participating hotel undergoes third-party verification to ensure compliance with international standards, reinforcing transparency and accountability in sustainability performance.

Operational Results Support Program Expansion

Performance data from the two operational VNZ hotels located in Manchester and Oslo indicates measurable outcomes. Both properties have recorded guest awareness levels above 70%, while approximately 20% of guests reported booking specifically due to the hotels’ net zero status.

The results demonstrate that environmental performance and commercial outcomes can align, supporting the decision to scale the initiative globally.

Program Integrates Guest Experience and Sustainability

Verified Net Zero Hotels are designed to deliver a fully net zero stay experience, including the use of renewable energy, low-carbon menus, and reduced waste operations. The initiative also extends to meetings and events, offering net zero-certified spaces for corporate and group activities.

As part of the rollout, a dedicated Verified Net Zero icon has been introduced for use across physical and digital touchpoints within hotels. The icon is designed to communicate sustainability credentials to guests and is supported by QR-enabled storytelling features.

A 3D-printed version of the icon, created using organic waste materials from hotel operations, was presented at IHIF 2026, reflecting the program’s emphasis on measurable and visible sustainability practices.

Expansion Aligns with Industry Sustainability Demand

The global rollout of the VNZ program comes as regulators, investors, and travelers increasingly demand greater transparency and accountability in environmental performance within the hospitality sector. The initiative positions operational net zero as a scalable and verifiable model for hotel operations.

By expanding the program across multiple regions and integrating third-party verification, Radisson Hotel Group aims to establish a consistent framework for reducing environmental impact while maintaining operational and commercial viability.

The transition from pilot to large-scale implementation signals a shift toward structured sustainability programs within the global hospitality industry, with net zero operations becoming a key benchmark for future hotel development and management.