Swiss-Belhotel Launches Family Travel Program for Summer

JAKARTA, May 25, 2026 - Swiss-Belhotel International has launched a series of family-focused hospitality initiatives ahead of the 2026 summer holiday season, including a new loyalty program for children and special seasonal offers across participating hotels worldwide.

The hospitality group introduced SBEC Juniors, an extension of its Swiss-Belexecutive loyalty platform designed for travelers up to the age of 16. The company also unveiled a new family mascot, Bella the Swiss Cow, joining Bernie the Swiss Dog as part of a broader strategy to strengthen family-oriented guest experiences.

Swiss-Belhotel Expands Family Travel Strategy

The initiatives will roll out across participating Swiss-Belhotel International properties between 10 June and 31 August 2026, targeting families planning school holiday travel.

According to the company, SBEC Juniors will provide age-based dining benefits, including complimentary meals for younger children and discounted dining for older children and teenagers when accompanied by paying adult guests.

Families enrolled in the program will also receive in-room amenities such as welcome treats, children’s bathroom products and activity materials designed for younger travelers.

Swiss-Belhotel International said the move reflects increasing global demand for hospitality experiences catering to multi-generational family travel.

Bernie and Bella Mascots Support Guest Engagement

The company introduced Bella the Swiss Cow alongside Bernie the Swiss Dog to create more interactive hospitality experiences for children across participating hotels and resorts.

According to Swiss-Belhotel International, the mascots will feature in welcome activities, seasonal campaigns and family-oriented programs developed to increase engagement for younger guests.

The group said Bella’s concept was inspired by the agricultural heritage connected to the Faull family, associated with the company’s origins in New Zealand.

Industry analysts say hospitality brands increasingly use family-focused entertainment and loyalty initiatives to strengthen guest retention and repeat travel bookings.

School Holiday Campaign Offers Hotel Discounts

Swiss-Belhotel International also launched a school holiday promotional campaign allowing guests to access discounted accommodation rates using the code SCHOOL15 through participating hotels and the official booking platform.

The offer includes up to 20% savings on selected room categories alongside access to SBEC Juniors dining benefits and family activities.

The hospitality company currently manages more than 165 hotels, resorts and hospitality projects across Asia Pacific, the Middle East, Europe and Africa.

Additional details regarding participating hotels and family travel offers are available through the official Swiss-Belhotel International website.