The Ritz-Carlton Maldives, Fari Islands appoints Sandrine Boutin as Director of Sales and Marketing

The Ritz-Carlton Maldives, Fari Islands has welcomed Sandrine Boutin as the new Director of Sales and Marketing for the property. Sandrine’s esteemed career spanning over 24 years in travel, hospitality, and ultra-luxury, brings a wealth of experience and strategic insight to her new role.

Sandrine has held leadership roles with globally renowned brands such as Soneva, The St. Regis Bali, and AMAN, where she consistently delivered outstanding results. Her expertise encompasses diverse market segments, including travel trade, corporate, MICE, as well as partnerships.

In her new role at The Ritz-Carlton Maldives, Fari Islands, Sandrine will lead the commercial team, including sales, marketing, and reservations, while overseeing the strategy and direction of sales and marketing to ensure the resort is well represented in all key markets. Her proven ability to develop and execute innovative strategies in a fast-moving and highly competitive market positions her to guide the resort into the future and explore new and developing markets, aligning with its ethos of delivering unparalleled luxury.

Sandrine’s appointment reflects The Ritz-Carlton Maldives, Fair Islands’ commitment to excellence as it continues to redefine luxury hospitality in the Maldives.