Wyndham Hotels marks 100 years in Mexico with portfolio reaching 100 properties nationwide

Wyndham Hotels & Resorts said in April 2026 it has marked 100 years of operations in Mexico, with its portfolio in the country reaching 100 properties, reflecting continued expansion in one of its key international markets and growing demand for branded accommodation across multiple segments.

Century milestone reached in Mexico

The company confirmed that its operations in Mexico have reached the 100-year mark, alongside the milestone of operating 100 hotels across the country. Wyndham said the achievement reflects long-term growth supported by partnerships with local developers and sustained demand from domestic and international travelers.

Officials stated that the company’s presence spans multiple regions, including major urban centers, coastal destinations and emerging secondary markets. The portfolio includes hotels operating under several of Wyndham’s brands, catering to a range of traveler segments.

Portfolio expansion across regions

Wyndham said its growth in Mexico has been driven by a combination of new hotel openings, conversions and franchise agreements. The company noted that expansion has focused on increasing accessibility to branded accommodation in both established tourism hubs and underserved markets.

The portfolio includes properties in destinations such as Mexico City, Cancun, Playa del Carmen and Guadalajara, as well as smaller cities experiencing rising travel demand. The company added that regional diversification has been a key component of its expansion strategy.

Franchise-led growth model

The company said its expansion in Mexico has primarily been supported through a franchise model, allowing local owners and operators to develop and manage properties under Wyndham brands. This approach has enabled faster scaling without direct ownership of assets.

Executives stated that partnerships with local stakeholders have played a central role in sustaining growth over time, with franchise agreements contributing significantly to the company’s footprint in the country.

Market demand and operational focus

Wyndham said Mexico continues to experience steady travel demand driven by both domestic tourism and international arrivals. The company noted that demand for midscale and economy accommodation has remained strong, particularly in business travel corridors and leisure destinations.

The company added that its operational focus includes maintaining brand standards, supporting franchisees and enhancing distribution systems to improve occupancy and revenue performance across its properties.

Future development pipeline

Wyndham confirmed that additional projects are in development in Mexico, with new hotel openings expected in the coming years. The pipeline includes properties in both primary cities and emerging destinations, aligned with ongoing infrastructure and tourism development.

Officials said the company will continue to evaluate opportunities for further expansion through franchise agreements and strategic partnerships with developers.

Current status

As of April 2026, Wyndham Hotels & Resorts operates 100 properties in Mexico and continues to expand its presence, with additional projects under development as part of its long-term growth strategy in the market.