Third Eye Distillery Launches ‘Lost & Found’ Spiced Rum at Rs 1600 in Goa

Third Eye Distillery Introduces New Spiced Rum Variant

Has expanded its premium spirits portfolio with the launch of its latest offering, ‘Lost & Found’ Spiced Rum, priced at Rs 1600. The new product has debuted in, a key market known for its vibrant cocktail culture and strong demand for craft spirits.

Strengthening Presence in India’s Craft Spirits Segment

The launch reflects the brand’s continued focus on innovation within India’s fast-evolving craft beverage landscape. By introducing a spiced rum variant, the distillery aims to cater to consumers seeking distinctive flavour profiles and premium drinking experiences.

Targeting Premium and Experimental Consumers

The ‘Lost & Found’ Spiced Rum is positioned for urban consumers and mixology enthusiasts who value artisanal spirits with unique character. The product is expected to gain traction across bars, restaurants, and curated retail outlets in key tourist and metro destinations.

Goa as a Strategic Launch Market

Launching the product in Goa aligns with the region’s reputation as a hub for premium beverage experimentation and cocktail innovation. The market provides an ideal platform for craft spirit brands to build visibility and consumer engagement.

Expanding the Craft Spirits Portfolio

With this introduction, Third Eye Distillery continues to strengthen its footprint in India’s growing premium spirits segment, leveraging product innovation and regional market strategies to drive brand growth and category development.