Azul Hospitality Group Promotes Azure Tackert to Senior Vice President – Marketing & E-commerce

Azul Hospitality Group Promotes Azure Tackert to Senior Vice President – Marketing & E-commerce

Azul Hospitality Group has announced the promotion of Azure Tackert to the position of Senior Vice President – Marketing & E-commerce, recognising her leadership and contribution to the company’s marketing strategy and digital growth. In her role, Tackert focuses on developing marketing strategies that support overall business performance and strengthen the market position of the company’s hospitality assets.

Her responsibilities include overseeing brand positioning, digital marketing, paid advertising, and public relations initiatives across the organisation. Tackert brings extensive experience in hospitality marketing and commercial strategy, with a strong background in building brand visibility and executing integrated marketing campaigns.

She has worked across multiple areas including digital marketing, eCommerce, sales strategy, and guest engagement. She began building her career in hospitality with roles such as Director of Sales and Catering at Holiday Inn Downtown under Bristol Hotels & Resorts from 1998 to 2000, followed by positions including Director of Sales and Marketing at Holiday Inn. These early roles helped her develop a strong foundation in hotel sales, marketing, and operations.

Before joining Azul Hospitality Group, Tackert founded and led All Things Hospitality, a boutique hospitality marketing firm, where she served as President and CEO for more than 10 years. During this time, she worked closely with hotel clients on marketing strategy, branding, website development, SEO, social media, and reputation management. Earlier in her career, she also held leadership roles such as Area General Manager and Regional Director of Sales and Marketing, and worked with organisations including Interstate Hotels & Resorts and Pinnacle Hotels USA, gaining experience across both operational and commercial functions.

Tackert joined Azul Hospitality Group in 2018 as Corporate Director of Marketing and was promoted to Vice President – Marketing & E-commerce in 2020. Over the years, she has played an important role in shaping the company’s marketing and digital strategy.

Her promotion to Senior Vice President reflects the company’s focus on strengthening its leadership team and expanding its marketing and eCommerce capabilities. Azul Hospitality Group looks forward to her continued contribution in driving marketing performance and supporting the growth of its hospitality portfolio.