New GM Matt Karow to Lead Hilton Madison Monona Terrace

Marcus Hotels & Resorts has appointed Matt Karow as General Manager of Hilton Madison Monona Terrace in Madison, Wisconsin. In this new role, his hospitality leadership will be vital for the Hilton Madison Monona Terrace. Karow brings over 20 years of experience to the property. This strategic move by Marcus Hotels and Resorts strengthens the leadership team in the Wisconsin market.

Matt Karow to Lead Hilton Madison Monona Terrace

In his new position, Matt Karow will be responsible for managing the day-to-day operations of Hilton Madison Monona Terrace, including guest services, team leadership, and overall operational performance. The property, which is directly connected to the Monona Terrace Community and Convention Center, serves both business and leisure segments, requiring strong coordination across departments to maintain service standards and operational efficiency.

His role involves ensuring consistent guest experience delivery, overseeing departmental functions, and aligning operations with brand standards. As general manager, Karow will also focus on maintaining the property's positioning within the competitive Madison hospitality market.

Matt Karow: Transition from Curio Collection

Karow joins Marcus Hotels & Resorts from Hotel Heron, Curio Collection by Hilton in Alexandria, Virginia, where he most recently served as General Manager. During his tenure, he led the hotel’s transition from an independent property to becoming part of the Curio Collection by Hilton, completing the conversion within four months.

This experience in brand transition and operational alignment reflects his ability to manage complex projects while maintaining performance standards. His background in overseeing hotel repositioning adds to his operational expertise in his new assignment.

Extensive General Management Experience Across U.S. Hotels

Over the course of his career, Matt Karow has held several general manager and senior leadership roles across hospitality properties in the United States. His previous assignments include General Manager positions at Art Ovation Hotel, Autograph Collection in Sarasota, Florida, and The Daytona, Autograph Collection in Daytona Beach, Florida.

He has also served in a management role at Hyatt Centric Old Town in Alexandria, Virginia, contributing to operational leadership and guest experience initiatives. His experience across multiple branded properties provides familiarity with diverse operational frameworks and market segments.

Background and Academic Credentials

A native of Wisconsin, Karow returns to his home state with this appointment. He holds a bachelor’s degree in communication and media studies from the University of Wisconsin–Milwaukee, supporting his leadership and communication approach within hospitality operations.

His professional journey reflects a progression through leadership roles with increasing responsibility, with a focus on operational management and team coordination across full-service hotel environments.

Strengthening Leadership at Marcus Hotels & Resorts

The appointment of Matt Karow aligns with Marcus Hotels & Resorts’ approach to reinforcing leadership across its managed properties. As part of Marcus Corporation, the company operates a portfolio of hotels across the United States, focusing on operational consistency and guest experience.

Hilton Madison Monona Terrace, as an established property connected to a major convention center, plays a significant role in the local hospitality landscape. Leadership at the general manager level is central to maintaining operational performance, coordinating with event-driven demand, and ensuring service delivery across guest segments.

With his experience in hotel management, brand transitions, and operational oversight, Karow is expected to contribute to the continued management and positioning of the property within the Madison market.

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