Saurabh Malhotra Named Cluster Director of Sales & Marketing for Hyatt Regency Amritsar and Hyatt Dharamshala

Saurabh Malhotra Named Cluster Director of Sales & Marketing for Hyatt Regency Amritsar and Hyatt Dharamshala

Hyatt Regency Amritsar and Hyatt Dharamshala have appointed Saurabh Malhotra as Cluster Director of Sales and Marketing in March 2026 in India, the hotels said, assigning him responsibility for overseeing sales, marketing, and revenue strategy across both properties to strengthen commercial performance in northern India.

Cluster Appointment Across Two Properties

The appointment covers Hyatt Regency Amritsar in Punjab and Hyatt Dharamshala in Himachal Pradesh, both operating under the Hyatt brand. The company said Malhotra will manage commercial operations for both locations, aligning sales and marketing functions with business objectives and regional market conditions.

He will report to the senior leadership teams of both properties and coordinate with corporate offices to implement brand-aligned strategies, the hotels said.

Responsibilities in Sales and Marketing Operations

According to the hotels, Malhotra will oversee corporate sales, group bookings, and marketing communications across both properties. His role includes managing client relationships, identifying new business opportunities, and executing campaigns to improve occupancy and revenue performance.

He will also be responsible for aligning pricing strategies and distribution channels with demand trends in each market, ensuring consistency across sales and marketing initiatives.

Focus on Revenue Growth and Market Expansion

The hotels said Malhotra will focus on increasing market share by strengthening relationships with corporate clients, travel partners, and event organizers. He will support business development initiatives aimed at expanding presence in both domestic and international travel segments.

Group business, conferences, and destination travel are expected to be key focus areas, particularly in Dharamshala, which attracts leisure and retreat-based travel demand, while Amritsar continues to see steady inflow from religious and business travel segments.

Regional Market Context

Amritsar and Dharamshala represent distinct hospitality markets in northern India. Amritsar is driven by religious tourism and cross-border travel, while Dharamshala caters to leisure travellers and seasonal tourism linked to its hill station location.

The hotels said managing commercial strategy across these markets requires coordinated sales planning and targeted marketing approaches to address different customer segments.

Company Statement and Current Status

The hotels said the appointment is part of efforts to strengthen cluster-level leadership and improve coordination between sales, marketing, and revenue teams. Cluster roles are increasingly used to manage multiple properties efficiently and standardize commercial operations.

Malhotra brings experience in hospitality sales and marketing, including managing multi-property portfolios, the company said. He has assumed his role and is currently overseeing sales and marketing functions for both Hyatt Regency Amritsar and Hyatt Dharamshala.