Syesha Kapoor appointed National Head of Cherrapunji Gin

Raincheck Earth has appointed Syesha Kapoor as National Head of Key Accounts & On-Trade Sales, strengthening its national sales leadership as it expands the footprint of Cherrapunji Gin across India’s hospitality sector. She brings over 15 years of experience across food, beverage, and hospitality, with a focus on strategic sales and partnerships.

Syesha Kapoor as National Head of Cherrapunji Jin

Syesha Kapoor will lead national key accounts and on-trade sales strategy for Raincheck Earth. Her mandate includes expanding distribution, strengthening hospitality partnerships, and improving market penetration.

She will focus on building relationships with premium hospitality venues, including luxury hotels, fine dining restaurants, and experiential beverage outlets. The role also includes driving sales performance across key markets.

Her responsibilities involve aligning sales strategy with brand positioning and ensuring consistent execution across on-trade channels. She will work closely with internal teams to support growth objectives.

Focus on Cherrapunji Gin Expansion

The appointment supports Raincheck Earth’s strategy to scale Cherrapunji Gin across India’s premium beverage segment. The brand continues to expand its presence in luxury dining and hospitality environments.

Kapoor will focus on increasing visibility and availability of the product within on-trade networks. Her role includes strengthening brand recall through targeted partnerships and distribution strategies.

She will also work on identifying growth opportunities in emerging hospitality markets. This aligns with the company’s focus on expanding its national footprint.

Experience Across Hospitality and Beverage Segments

Syesha Kapoor brings over 15 years of experience across diverse hospitality formats. Her background includes work across casual dining, premium restaurants, and luxury hospitality brands.

Her expertise spans strategic sales planning, customer engagement, and brand partnerships. She has managed relationships across multiple business segments within the hospitality ecosystem.

This experience provides her with an understanding of evolving consumer preferences and on-trade dynamics in India’s beverage market.

Seysha Kapoor's Previous Leadership Experience

Prior to joining Raincheck Earth, Kapoor held leadership roles across established hospitality businesses. She contributed to market expansion, partnership development, and brand growth initiatives.

Her roles involved building strategic alliances and driving revenue growth through structured sales approaches. She also worked on strengthening brand positioning in competitive markets.

Her experience reflects consistent involvement in scaling hospitality and beverage brands through operational and strategic execution.

Company Context

Raincheck Earth continues to invest in leadership as it builds its presence in India’s craft spirits segment. The company focuses on innovation, authenticity, and market expansion.

The appointment of Syesha Kapoor reflects a structured approach to strengthening sales operations and on-trade engagement. Leadership roles in key accounts remain critical for distribution growth.

With increasing competition in the premium spirits segment, companies are focusing on partnerships with hospitality businesses to drive visibility and sales performance.

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