Sheraton Grand Bengaluru Whitefield Appoints Trina Mukherjee as Multi Property Director of Marketing

Sheraton Grand Bengaluru Whitefield Hotel and Convention Center has appointed Trina Mukherjee as Multi Property Director of Marketing, expanding her leadership across a three-property portfolio that includes Marriott Executive Apartments Bengaluru UB City and The Artiste Kochi, a Tribute Portfolio Hotel. She brings over 13 years of experience in hospitality marketing and brand management.

Multi-Property Marketing Leadership Role

In her new role, Mukherjee will oversee marketing strategy, brand communications, digital initiatives, and public relations across the three Marriott International properties. Her responsibilities include aligning brand positioning, strengthening visibility, and ensuring consistent messaging across the portfolio while addressing the distinct identity of each property.

She will work closely with on-property teams to execute integrated campaigns, enhance guest engagement, and support commercial objectives through targeted marketing efforts. Her role also involves building cohesive communication strategies that reflect each hotel’s positioning within its respective market.

Focus on Digital Growth and Brand Positioning

Mukherjee’s mandate centres on strengthening brand presence through data-driven and integrated marketing initiatives. She will focus on expanding digital outreach, developing campaigns tailored to diverse guest segments, and improving brand recall across domestic and international markets.

Additionally, she will be responsible for driving collaborations, partnerships, and public relations strategies aimed at enhancing market visibility. Her approach includes creating unified marketing frameworks while maintaining differentiation between the portfolio’s individual brands.

Professional Background and Industry Experience

Prior to joining Sheraton Grand Bengaluru Whitefield, Mukherjee served as Director of Marketing & Communications at OZEN Mansion Kolkata at Atmosphere Core, where she played a key role in shaping pre-opening marketing strategies and establishing the brand’s positioning. She also held the role of Director of Marketing at Conrad Bengaluru, leading campaigns, partnerships, and brand initiatives.

Her earlier experience includes multiple roles within Marriott International, where she worked as Cluster Senior Marketing Manager overseeing marketing functions for several properties, including JW Marriott Kolkata, Courtyard by Marriott Siliguri, Fairfield by Marriott Kolkata, Courtyard by Marriott Mumbai International Airport, Aloft Cessna Business Park Kolkata, and Courtyard by Marriott Ahmedabad.

Academic Credentials and Industry Recognition

Mukherjee holds a Master of Communication Studies from the University of Leeds, United Kingdom, and an undergraduate degree from Loreto College, Calcutta University. She began her professional career with Accenture Pvt. Ltd. in Bengaluru, where she gained experience in corporate communications before transitioning into hospitality marketing.

Her work has been recognised within the industry, including being featured in Hotelier Web’s Power 25 Marketing & PR Talents in 2021 and receiving the Best National PR Person of the Year award at the IHA BW Hotelier Awards in 2019.

Company Context and Current Status

Sheraton Grand Bengaluru Whitefield Hotel and Convention Center operates within Marriott International’s portfolio of premium hospitality brands, alongside Marriott Executive Apartments Bengaluru UB City and The Artiste Kochi, a Tribute Portfolio Hotel. These properties cater to a mix of business, leisure, and extended-stay segments across key Indian markets.

Mukherjee has assumed her role and is currently leading marketing functions across the three properties. Her appointment reflects the group’s focus on strengthening integrated marketing capabilities and enhancing brand positioning across its multi-property portfolio.