Evocus Appoints Clavell Santiago as VP of Sales, HoReCa & Marketing
Evocus names Clavell Santiago as Vice President of Sales, HoReCa and Marketing to strengthen commercial strategy and drive demand in key hospitality segments.
Munni Khatun 
Evocus has appointed Clavell Santiago as Vice President of Sales, HoReCa and Marketing, reinforcing the company’s commercial leadership with specialised expertise across hospitality sales and brand engagement.
In his new role, Santiago will lead strategic sales initiatives targeting hotels, restaurants and cafes (HoReCa) while shaping marketing efforts to drive product adoption, strengthen partner relationships and expand revenue opportunities across key markets.
The appointment comes as technology adoption and digital transformation continue to reshape commercial operations within the hospitality ecosystem. With Santiago at the helm of sales and marketing strategy, Evocus is poised to sharpen its go-to-market approach, particularly within segments where tailored solutions and deep industry insight are critical competitive differentiators.
Santiago brings extensive experience in hospitality sales, business development and integrated marketing strategy, having worked across global markets where demand for modern revenue management, distribution and guest engagement tools is rising. His leadership background includes driving commercial outcomes and building cross-functional teams that align product capabilities with customer needs.
As Vice President of Sales, HoReCa and Marketing, Santiago will also collaborate closely with product and delivery teams to ensure that sales messaging and value propositions resonate with evolving operator priorities, particularly in areas such as revenue optimisation, digital integration and operational efficiency.
The move underscores Evocus’s commitment to invest in senior commercial leadership capable of navigating complex sales cycles and supporting hospitality partners as they pursue digital modernisation and market differentiation.
Leadership at Evocus has indicated that Santiago’s appointment is aligned with the company’s broader growth agenda, aimed at strengthening its presence in both mature and emerging markets while reinforcing its reputation as a partner of choice for hospitality technology solutions.
