ITC Hotels Opens Storii Castle Kanota in Rajasthan

ITC Hotels Limited has opened Storii Castle Kanota in Rajasthan, expanding its heritage-centric portfolio with a property that blends traditional charm and modern hospitality offerings.

The new hotel is located in Kanota, close to Jaipur, and is positioned to attract both leisure travellers and cultural tourists seeking immersive stays in settings that reflect local history and architectural character.

Storii Castle Kanota combines restored heritage elements with contemporary comforts, catering to guests who value authenticity, spacious accommodations and curated experiences that draw on the region’s cultural backdrop.

The opening underscores ITC Hotels’ strategic focus on heritage hospitality, where properties serve not only as accommodation but also as gateways to local narratives, customs and artisanal experiences that enrich guest stays.

Heritage hotels in destinations like Rajasthan are increasingly gaining traction among domestic and international travellers, who prioritise experiential travel and seek differentiated lodgings beyond traditional urban hotels or resorts.

For regional tourism stakeholders, the launch adds depth to Rajasthan’s accommodation ecosystem, offering another option for travellers exploring historic forts, palaces, and local heritage circuits.

Hospitality experts note that heritage-oriented properties can drive longer stays and higher ancillary spending, as guests engage with dining, cultural programming and curated local tours that complement their core lodging experience.

ITC Hotels’ investment in Storii Castle Kanota also aligns with broader industry trends where branded heritage hotels support destination branding while contributing to local employment and community partnerships.

As the property settles into operations, leadership focus will likely center on service excellence, experience design and seamless integration of heritage features with modern amenities that appeal to discerning travellers.

The opening reinforces the company’s commitment to diversifying its portfolio across experiential segments, tapping into evolving traveller preferences for culturally rich, story-led stays in India’s heritage destinations.