Lemon Tree Hotels Signs Keys Select Property in Chitrakoot, Expanding Regional Footprint

Lemon Tree Hotels has signed a new Keys Select property in Chitrakoot, marking a strategic expansion of its branded hotel footprint in emerging regional markets across India.

The signing reflects the company’s focus on broadening access to quality, value-oriented hospitality offerings in destinations that are gaining traction among cultural, leisure and pilgrimage travellers.

The Chitrakoot property is expected to serve a diverse range of guests, including domestic visitors, business travellers and spiritual tourism segments that form a large part of demand in the region.

Branded mid-scale hotels are increasingly seen as catalysts for local hospitality growth, particularly in regions where demand patterns are evolving and travellers seek dependable service standards in convenient locations.

For Lemon Tree Hotels, the Keys Select agreement aligns with its broader strategy of entering new markets through franchise and management partnerships that enable rapid scaling while maintaining brand recognition and operational efficiency.

Industry observers note that adding capacity in locations like Chitrakoot supports balanced tourism development by enhancing accommodation choice, stimulating local economic activity and encouraging longer stays that benefit ancillary services.

The property is expected to offer contemporary guest rooms, essential amenities and service consistency aligned with the expectations of travellers who prioritise comfort, convenience and value.

As the project progresses toward operations, leadership will likely focus on integrating the hotel seamlessly into the local tourism ecosystem, engaging with stakeholders and positioning the property as a preferred lodging option for short stays and extended visits alike.

The signing underscores Lemon Tree Hotels’ commitment to delivering quality hospitality experiences beyond traditional metropolitan centres, tapping into rising travel demand in regional and culturally significant Indian destinations.