Choice Hotels International Expands AI Innovation at 70th Annual Convention

Choice Hotels International concluded its 70th Annual Convention by highlighting major investments in hotel AI technology, franchise growth, and hospitality innovation. The three-day convention focused on helping franchise owners increase profitability, improve hotel operations, and prepare for the future of AI-driven travel experiences.

During the event, Choice Hotels International introduced a new range of AI-driven hotel solutions designed to streamline hotel management and enhance guest experiences. The company showcased advanced technologies that support hotel bookings, operational efficiency, revenue growth, and customer engagement.

Choice Hotels International also emphasized the growth of its Choice Privileges loyalty program, which now has more than 75 million members worldwide. The updated program allows members to earn rewards faster and access exclusive benefits, helping increase repeat stays across franchise hotels.

President and CEO Patrick Pacious stated that the company’s strategy is focused on creating more revenue opportunities, reducing operational challenges, and supporting hotel owners through innovation and technology. He also highlighted the growing importance of AI-led travel discovery, where AI systems search, compare, and book hotels on behalf of travellers.

One of the major highlights of the convention was the unveiling of advanced hospitality technology tools. These solutions are designed to help franchise hotels improve group bookings, optimize hotel pricing, automate guest interactions, and simplify hotel operations.

Choice Hotels International also celebrated top-performing hotels and franchise owners through its Premier Awards and Best of Choice Awards. The awards recognized excellence in hotel development, guest service, and operational performance across multiple brands within the company’s portfolio.

The company continues to focus on long-term brand growth through property quality improvements, owner support programs, and strategic technology investments. With over 7,500 hotels across 51 countries and territories, Choice Hotels International remains one of the largest hotel franchisors globally.

As AI-driven hotel solutions continue to reshape the hospitality industry, Choice Hotels International is positioning itself as a leader in hospitality innovation and digital hotel transformation.