Choice Hotels Launches AI-Powered Hospitality Technology Solutions

Choice Hotels Launches AI-Powered Hospitality Technology Solutions

Choice Hotels International has unveiled a new suite of AI-powered hospitality technology solutions designed to help franchise owners improve operational efficiency, increase hotel revenue, and prepare for the future of AI-driven travel booking. The latest innovations strengthen Choice Hotels’ leadership in hospitality technology as artificial intelligence continues transforming the global hotel industry.

The company introduced multiple AI-powered hotel solutions including Choice Hotels Business Direct, EasyBid, CHARLIE, RAISE, AgentCore, and AgentForce. These tools are designed to simplify hotel operations, improve guest engagement, and help franchise owners capture more travel demand.

Choice Hotels Expands Hospitality Technology Strategy

Choice Hotels International stated that the company has been actively using artificial intelligence across its operations for more than a decade. The latest expansion of AI-powered hospitality technology reflects the company’s broader digital transformation strategy.

Industry experts believe hotel companies are increasingly investing in artificial intelligence to improve operational performance, automate repetitive tasks, and enhance guest experiences.

Choice Hotels executives said the company’s technology roadmap focuses on helping franchise owners generate more revenue while simplifying day-to-day hotel management.

The latest AI-powered hospitality technology solutions are also designed to prepare hotels for changing travel booking behavior as AI increasingly influences how consumers search, compare, and reserve hotel stays.

Choice Hotels Business Direct Targets SMB Travel

One of the company’s newest hospitality technology platforms is Choice Hotels Business Direct, a self-service digital booking platform built specifically for small and medium-sized businesses.

Choice Hotels Business Direct allows businesses to book hotel stays directly through ChoiceHotels.com while helping companies create travel policies and monitor travel spending.

The platform also provides rewards and travel benefits for both travelers and businesses.

Industry analysts believe business travel demand remains an important revenue source for hotels, especially during midweek periods when leisure demand is lower.

Choice Hotels stated that the platform is designed to help hotels capture more business travel demand from the growing SMB sector.

EasyBid Improves Group Sales Efficiency

Choice Hotels also launched EasyBid, an AI-enhanced hospitality technology tool focused on improving hotel group sales operations.

EasyBid helps hotels manage group Request for Proposal submissions in a centralized system while enabling faster and more effective responses to booking opportunities.

The company said rapid response times are increasingly important within hotel group sales because faster communication improves booking conversion rates.

Choice Hotels additionally introduced EasyBid Plus, a service allowing the company to respond to RFPs directly on behalf of hotel owners.

The solution is particularly valuable for hotels without dedicated sales teams or during periods of high group booking demand.

CHARLIE AI Supports Hotel Operations

Another major hospitality technology innovation introduced by Choice Hotels is CHARLIE, an AI-powered virtual assistant designed to support hotel teams.

CHARLIE functions as a digital teammate that helps hotel staff find information, maintain brand standards, and improve workflow efficiency.

The AI-powered assistant operates through Choice Hotels’ internal operating systems and is available around the clock.

Choice Hotels stated that CHARLIE reduces the amount of time staff spend searching for answers, allowing hotel teams to focus more on guest service and operational quality.

The company also plans to expand CHARLIE’s capabilities in the future to automate additional routine hotel tasks.

RAISE Simplifies Revenue Management

Choice Hotels announced plans to launch RAISE, a next-generation revenue management platform designed to simplify hotel pricing and inventory management.

RAISE uses artificial intelligence to help hotel owners manage rates more efficiently while adapting to changing market conditions.

The hospitality technology tool was developed with extensive owner input and aims to reduce manual workload associated with revenue management operations.

Industry analysts believe AI-powered revenue management systems are becoming increasingly important as hotels face rapidly changing travel demand patterns and pricing competition.

AgentCore and AgentForce Expand AI Capabilities

Choice Hotels is also strengthening its enterprise-level hospitality technology infrastructure through partnerships involving AgentCore and AgentForce.

AgentCore provides a secure foundation for deploying intelligent AI agents across hotel operations while supporting governance and scalability requirements.

AgentForce helps build AI-powered digital teammates capable of supporting sales, marketing, commerce, customer service, and operational workflows.

Choice Hotels executives stated that these technologies support a broader shift toward integrated AI-driven hotel operations and agentic commerce.

Hospitality Industry Increasingly Adopts AI

The hospitality industry continues experiencing rapid digital transformation as hotels adopt artificial intelligence to improve guest experiences and operational efficiency.

Industry experts believe AI-powered hospitality technology solutions can help hotel owners address labor shortages, rising operational costs, and increasing guest expectations.

Choice Hotels stated that its latest AI innovations are designed to help franchise owners remain competitive as travel discovery and booking behavior continue evolving.

The company’s owner-focused technology strategy combines artificial intelligence, automation, and operational support tools to improve both hotel performance and guest satisfaction.

Future Outlook for Hospitality Technology

Hospitality analysts expect AI-powered hotel technology adoption to continue accelerating across the global hospitality industry.

Hotel operators are increasingly investing in automation, revenue optimization, digital booking systems, and AI-powered guest management solutions to strengthen operational efficiency and profitability.

Choice Hotels appears well positioned to benefit from this growing technology shift as demand for intelligent hospitality solutions continues expanding worldwide.

The latest launch of Choice Hotels Business Direct, EasyBid, CHARLIE, RAISE, AgentCore, and AgentForce demonstrates the company’s continued focus on innovation and long-term hospitality technology leadership.