Craft Hospitality Group Global Hotel Portfolio Expansion 2026 Spans Three Markets

Craft Hospitality Group Global Hotel Portfolio Expansion 2026 is taking shape as the consultancy supports three major international hotel projects. These include Marriott Hotel Al Jaddaf in Dubai, Falkensteiner Resort Punta Skala in Croatia and Conrad Seoul in South Korea. The company uses an integrated approach to food and beverage consultancy. It combines concept development, commercial positioning, brand strategy, storytelling and operational planning.

Craft Hospitality Group Global Hotel Portfolio Expansion 2026 Across Three Markets

The work spans Europe, the Middle East and South Korea. Co-founder Duncan Fraser-Smith said the team has worked with great owners and operators on a wide range of projects. The aim is to create relevant and sustainable dining destinations around the world. Each project has a different brief and a different market to serve.

Marriott Hotel Al Jaddaf in Dubai

At Marriott Hotel Al Jaddaf, Craft Hospitality is repositioning one existing outlet. It is also reconceptualising another. The goal is to clarify the role of each venue within the hotel. This helps ensure relevance and operational viability for both guests and the local market.

Falkensteiner Resort Punta Skala in Croatia

For Falkensteiner Resort Punta Skala, the consultancy created a full food and beverage master plan. It also positioned the dining options and launched Croatia's first branded beach club. The venue aims to attract resort guests and external visitors alike. Fraser-Smith noted that the hotel group is exploring more beach club development, adding that readers should watch this space.

Conrad Seoul in South Korea

At Conrad Seoul, Craft Hospitality is leading a rebranding and storytelling project. Two venues will come together under one cohesive brand umbrella. Each venue will still serve a distinct purpose, audience and occasion. This keeps every outlet individually relevant while building a stronger overall narrative.

Hotel Food and Beverage as a Considered Ecosystem

Together, the projects show the value of treating hotel dining as an ecosystem. It should not be a collection of unrelated outlets. Each concept needs a clear reason to exist, a defined audience and a role in the wider guest journey. This approach supports strong hotel food and beverage consultancy outcomes for owners and operators.

Craft Hospitality works on everything from single outlet repositioning to resort wide master plans. It helps owners and operators turn commercial ambition into distinctive and operationally grounded concepts. The three current projects show how this method works across very different hotels and regions.

Readers can find more details on the official Craft Hospitality website.

For more updates from the industry, read the latest hotel news on Hospitality Career Profile. Stay tuned for more announcements on consultancy projects, openings and expansion plans across the hospitality sector.