Eco Hotels partners Riya Travel to access 75,000 agents, expand global distribution and corporate travel reach

Eco Hotels & Resorts Limited has entered into a strategic partnership with Riya Travel & Tours, gaining access to a network of over 75,000 travel agents through Riya Connect, in a move aimed at expanding its distribution reach across domestic and international markets.

The collaboration is designed to strengthen Eco Hotels’ visibility and booking channels while supporting its asset-light growth strategy. By leveraging Riya Group’s established travel ecosystem, the company seeks to enhance occupancy levels, improve revenue per available room (RevPAR), and scale its presence without significant capital investment.

Access to 75,000 agents through Riya Connect platform

Under the partnership, Eco Hotels will be integrated into Riya Group’s proprietary platform, Riya Connect, which supports a network of more than 75,000 travel agents. This integration provides immediate access to a large B2B distribution base, enabling wider market penetration and increased booking opportunities.

The expanded distribution network is expected to strengthen Eco Hotels’ ability to reach both domestic and international travellers, particularly through intermediary-driven bookings. The collaboration also enhances the company’s presence across multiple travel channels, improving visibility among trade partners.

According to the company, the move represents a key step in building a scalable distribution-led model that aligns with its broader expansion strategy.

Integration with Riya Holidays broadens leisure reach

Eco Hotels’ portfolio will also be integrated into Riya Holidays, the group’s leisure travel vertical known for curated travel experiences. This integration is expected to position the brand across a wider customer base, including leisure travellers seeking packaged and experiential travel options.

The inclusion in Riya Holidays enables Eco Hotels to tap into demand from organized leisure segments, where bundled offerings and destination-based travel packages play a significant role in driving bookings.

By aligning with an established leisure platform, the company aims to diversify its customer mix while increasing exposure to new traveller segments across both domestic and global markets.

Corporate and MICE segments targeted for growth

The partnership also strengthens Eco Hotels’ access to the corporate travel segment, where Riya Travel has an established presence. This is expected to support growth in meetings, incentives, conferences and exhibitions (MICE), as well as corporate room bookings.

With corporate travel contributing to year-round demand, the collaboration is likely to enhance occupancy stability across Eco Hotels’ properties. The company indicated that increased engagement in the corporate segment will also drive banquet business and event-related revenue streams.

The focus on MICE and corporate travel aligns with broader industry trends, where hotels are seeking to balance leisure and business demand to optimise performance across seasons.

Asset-light strategy supported by distribution expansion

Eco Hotels said the partnership supports its asset-light model by focusing on distribution and network expansion rather than capital-intensive development. The strategy enables the company to scale efficiently by maximising utilisation of existing inventory through stronger demand channels.

The emphasis on distribution-led growth reflects a shift in hospitality strategies, where access to customers and booking platforms plays a critical role in revenue generation. By strengthening its distribution ecosystem, Eco Hotels aims to improve operational performance across its portfolio.

The collaboration also highlights the increasing importance of partnerships between hotel operators and travel service providers in driving market reach and competitiveness.

Leadership highlights long-term collaboration goals

Chairman Vinod Kumar Tripathi stated that the partnership with Riya Travel marks a significant milestone in expanding access to eco-conscious hospitality offerings. He noted that the collaboration will enable the brand to reach new markets while promoting responsible tourism practices.

The company emphasised that the association is intended to be a long-term partnership focused on mutual growth, leveraging Riya Group’s technological capabilities and extensive distribution network.

Eco Hotels currently continues to expand its presence across India, and the partnership is expected to play a key role in supporting its growth trajectory by strengthening demand channels and enhancing market connectivity.

With increasing competition in the midmarket hospitality segment, distribution partnerships such as this are becoming central to scaling operations, improving occupancy rates, and maintaining consistent revenue performance across diverse markets.