NUMAJ Hotel Project Begins in AlUla with Marriott

NUMAJ Hotel Project Begins in AlUla

The NUMAJ hotel project in AlUla has officially entered the construction phase, marking a major step in Saudi Arabia’s tourism expansion strategy. Developed by AlUla Development Company, the 250-key luxury property is expected to open in 2027 and strengthen the region’s global appeal.

This new hospitality development will be operated by Marriott International under its premium Autograph Collection brand. The project reflects a shift from planning to execution, signaling strong momentum in AlUla’s transformation into a world-class destination.

Luxury and Cultural Experience in AlUla

Located in AlUla, a heritage-rich destination in Saudi Arabia, the NUMAJ hotel is designed to blend modern luxury with cultural authenticity. The architectural design, led by GioForma, integrates natural surroundings with contemporary aesthetics.

The hotel will offer five dining venues, wellness facilities, and dedicated business and leisure spaces. This combination ensures a complete hospitality experience for both international tourists and business travelers.

Sustainability at the Core of NUMAJ Hotel

A key highlight of the NUMAJ hotel project is its strong sustainability focus. The development aims for LEED Gold certification, showcasing environmentally responsible practices.

Planned sustainability measures include greywater recycling, use of locally sourced materials, and UV-resistant construction features. Additionally, water-efficient landscaping will reduce resource consumption.

The project also follows AlUla’s Dark Sky policy, which minimizes artificial lighting to preserve the natural night environment. This approach enhances both ecological balance and visitor experience.

Supporting Saudi Vision 2030 Goals

The NUMAJ hotel in AlUla aligns with Saudi Arabia’s Vision 2030 initiative, which promotes economic diversification through tourism and infrastructure development.

By partnering with a global hospitality leader like Marriott, the project strengthens AlUla’s positioning as a premium travel destination. It also highlights the growing role of public-private partnerships in large-scale tourism projects.

As construction progresses, the NUMAJ hotel is expected to play a vital role in shaping the future of luxury tourism in Saudi Arabia.