PRISM to Host Motel 6 Franchise Convention in Cancún, Celebrating Indian-American Entrepreneurship
Gathering marks a key milestone following G6 Hospitality acquisition
PRISM, the hospitality technology platform founded by Ritesh Agarwal, is set to host the annual franchise convention for G6 Hospitality at Moon Palace Cancún, Mexico, from April 27 to 29, 2026. The event will bring together franchise owners and partners from across North America, with a strong presence of Indian-American entrepreneurs, particularly from the Gujarati community.
The convention comes at a significant moment for PRISM, following its acquisition of G6 Hospitality in December 2024. With brands like Motel 6 and Studio 6 now operating under Indian ownership, the gathering reflects a broader shift in the global hospitality landscape and highlights the growing influence of Indian entrepreneurs in international markets.
The Motel 6 network in North America has long been supported by Indian-American franchise owners, many of whom have played an important role in building and sustaining the brand over the years. For Ritesh Agarwal, this convention is more than just a business event—it is also a celebration of entrepreneurial journeys, shared experiences, and the strong sense of community within the hospitality ecosystem.
Alongside networking, the convention will feature a series of business sessions focused on key industry challenges and opportunities. Topics will include hotel valuation, succession planning, financing strategies, AI-driven property management, and revenue optimisation in an evolving market. These discussions are aimed at helping franchise owners stay competitive while strengthening long-term growth strategies.
The event will also include a cultural programme celebrating Indian heritage. Performances by Sonu Nigam and Falguni Pathak, along with an appearance by Sunil Grover, will add a vibrant dimension to the gathering. This reflects the deep cultural connection shared by many franchise owners, especially within the Gujarati community.
PRISM continues to expand its presence across global hospitality markets, with a portfolio that includes OYO, Motel 6, Studio 6, Belvilla, and other brands. The Cancún convention represents an important step in strengthening its franchise network, building closer partnerships, and creating a more unified platform.
As the company looks ahead, its focus remains on combining operational efficiency with community-driven growth, positioning itself strongly in an increasingly dynamic global hospitality industry.
Pratyaksha Singh 
