Starhotels Adds Hermitage Resort to Luxury Portfolio

FORTE DEI MARMI, May 26, 2026 — Starhotels has expanded its luxury hospitality portfolio with the addition of Hermitage Hotel & Resort in Forte dei Marmi, officially bringing the property into its Starhotels Collezione collection effective May 28, 2026.

The move marks Starhotels’ formal entry into the luxury resort segment and strengthens the company’s presence in Italy’s high-end leisure travel market along the Tuscan coast.

Starhotels Expands Into Luxury Resort Hospitality

The Hermitage Hotel & Resort joins the Starhotels Collezione portfolio, a collection of premium hospitality properties across Italy and selected international destinations.

Located in Forte dei Marmi on Tuscany’s Versilia coastline, the resort offers direct beach access, Mediterranean-style accommodations and wellness-focused hospitality experiences aimed at international leisure travelers.

Industry analysts say luxury hospitality groups are increasingly expanding into resort destinations as affluent travelers seek longer stays and experiential leisure tourism.

The resort features guestrooms and suites with sea-view terraces, multiple dining venues, wellness facilities and private beach access.

Hermitage Resort Targets High-End Leisure Travelers

The property includes a full-service spa, indoor and outdoor swimming pools, conference spaces and family-focused amenities designed for both leisure vacations and premium events.

Hospitality experts note that Forte dei Marmi remains one of Italy’s most exclusive coastal destinations, attracting international visitors, luxury travelers and seasonal tourism demand.

The culinary program at the resort focuses on Tuscan and Mediterranean cuisine through multiple restaurants and lounges catering to extended-stay guests.

Starhotels said the addition of Hermitage Hotel & Resort reflects broader efforts to diversify its hospitality portfolio beyond urban luxury hotels.

Italy’s Luxury Hospitality Market Continues Growing

Tourism analysts say Italy’s coastal luxury hospitality sector continues benefiting from strong international travel demand, particularly from European and long-haul leisure markets.

Forte dei Marmi’s location near Pisa International Airport and Tuscany’s cultural attractions strengthens its position as a premium Mediterranean destination.

Industry observers also note that integrated resort experiences combining wellness, dining, beach access and event facilities continue driving growth within Europe’s luxury travel sector.

Additional property details and booking information are available through the official Hermitage Hotel & Resort platform.

Source: Starhotels and hospitality industry reports.