Little Caesars and Sony Drop New Webberoni Pizza and Brooklyn Peter Parker Pop-Up for Spider-Man: Brand New Day
Little Caesars just dropped the Webberoni Pizza for the new Spider-Man flick. Swing by their Brooklyn pop-up June 27 for movie-themed gear.
Prajakta Sanjay Warwadkar 
DETROIT — Little Caesars is betting big on the wall-crawler this summer.
The pizza chain announced Monday it is partnering with Sony Pictures for the release of Spider-Man: Brand New Day, hitting theaters July 31. The collaboration includes a new menu item, custom packaging, and a high-profile pop-up event in Brooklyn.
The Webberoni Invasion
Starting today, customers can order the "Webberoni Pizza," a pie topped with a shredded pepperoni web and a toasted two-cheese blend. It’s priced at $8.99 for the HOT-N-READY version.
Look, $9 for a specialty pizza in this economy isn't a bad deal, even if it’s mostly just a clever way to rearrange meat and cheese. If you’re into customization, the brand is also letting users add that same "webbed" topping style to any pizza through their online portal.
Brooklyn Pop-Up Details
The company is setting up a replica of Peter Parker’s Queens apartment at the Greenpoint Terminal Warehouse in Brooklyn.
Here’s the thing: it’s a one-day-only deal. The event runs this Saturday, June 27, from 1:00 p.m. to 8:00 p.m. ET. Fans can walk through the set, snap photos, and hunt for "Easter eggs" hidden in the décor. Yes, they’ll be serving the Webberoni pizza there, too.
The Collectible Strategy
Beginning July 6, Little Caesars is rolling out a series of limited-edition movie posters.
- Three different designs available.
- Designs refresh weekly at participating stores.
- One poster per guest per day.
It’s the classic fast-food marketing playbook create a sense of urgency so people keep coming back for the next print. Honestly, watching people scramble over cardboard posters is usually more entertaining than the actual movie marketing, but that’s just my take.
Background on the Partnership
The shift in the marketing landscape is clear. Greg Hamilton, the CMO at Little Caesars, noted that the brand is trying to plant itself right in the middle of these cultural moments. It makes sense. They aren't just selling pepperoni and dough anymore; they are selling a ticket into the hype machine surrounding a massive franchise like Spider-Man.
The film itself picks up four years after the events of No Way Home. Peter Parker is living alone and anonymous, and the plot seems to be leaning into a darker, more isolated version of the character. Tom Holland is back in the lead, alongside Zendaya and a cast that includes Sadie Sink and Mark Ruffalo.
Sony and Little Caesars are clearly banking on the fact that people are ready to head back to the theater. With a mid-summer release date, the timing is meant to capture the peak block-buster window. Whether the pizza lives up to the web-slinging marketing remains to be seen, but you can’t deny the scale of the rollout. If you want to check out the details for the Brooklyn activation, the company updated their event links earlier today to clear up some confusion from the initial release.
Source: Hospitalitycareerprofile.com, Little Caesars
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