CIMM Details 2026 Research Plans and Announces New Board Appointments Dana McGraw (Disney) and Ben Hovaness (OMD)

CIMM Details 2026 Research Plans and Announces New Board Appointments

The Coalition for Innovative Media Measurement (CIMM) has outlined its research priorities for 2026 while announcing new board appointments aimed at strengthening its leadership and strategic direction.

To support delivery of CIMM’s agenda, Dana McGraw (Disney) and Ben Hovaness (OMD) have joined Kate Sirkin (Epsilon) and Larry Allen (Comcast Advertising) on CIMM’s Board of Directors, providing strategic direction to drive innovation and industry collaboration.

CIMM’s 2026 research agenda will focus on advancing cross-platform measurement, enhancing audience analytics, and improving transparency across the evolving media ecosystem.

 As viewing habits continue to fragment across linear TV, streaming, and digital platforms, the organisation aims to deliver actionable insights and standardized methodologies for advertisers, agencies, and broadcasters.

The newly announced board members bring diverse expertise across broadcasting, advertising technology, data analytics, and media strategy. Their appointments are expected to support CIMM’s mission of driving innovation in media measurement and fostering collaboration across the industry.

According to the organisation, the upcoming research initiatives will explore improved attribution models, data integration frameworks, and measurement standards that reflect modern consumption patterns.

The strengthened board leadership will guide these initiatives and help align industry stakeholders around common measurement goals. With the dual announcement of research plans and governance enhancements, CIMM continues to position itself at the forefront of measurement innovation in an increasingly complex media landscape.