Crowne Plaza New Delhi Rohini Appoints Divya Shubham Sharma as Director of Sales

Crowne Plaza New Delhi Rohini has appointed Divya Shubham Sharma as Director of Sales, bringing over 13 years of experience in hospitality sales and business development across India and international markets. In her new role, she will lead the hotel’s sales strategy, focusing on revenue growth, strengthening corporate and MICE segments, and enhancing overall market positioning.

Appointment and Role Responsibilities

As Director of Sales, Sharma will be responsible for driving the commercial performance of Crowne Plaza New Delhi Rohini. Her role includes overseeing sales planning, developing strategic partnerships, and expanding business across key segments such as corporate accounts, meetings, incentives, conferences, and exhibitions (MICE).

She will also work closely with internal teams to align sales initiatives with the hotel’s broader business objectives, with a focus on increasing market share and optimizing revenue streams. Her responsibilities extend to managing client relationships, identifying new business opportunities, and strengthening the hotel’s positioning in a competitive market.

Extensive Experience in Hospitality Sales

Sharma brings a diverse professional background with experience across leading global hospitality brands. She is currently serving as Director of Sales at IHG Hotels & Resorts in New Delhi, where she is responsible for driving strategic growth and revenue performance.

Prior to this, she was associated with DoubleTree by Hilton Toronto Downtown for over three years, where she progressed from Sales Manager – Associations and Government Segment to Senior Sales Manager. During this period, she handled key accounts, strengthened government and association business segments, and contributed to revenue growth through targeted strategies and relationship management.

Strong Background in MICE and Events Strategy

Earlier in her career, Sharma held the position of Crowne Meetings Director with InterContinental Hotels Group, where she oversaw meetings and events strategy. She also served as Associate Director of MICE at Roseate Hotels & Resorts, focusing on corporate events and large-scale conferencing.

Her long-standing association with IHG includes multiple leadership roles between 2013 and 2017, such as Associate Director of Conferences and Events, Associate Director of Crowne Meetings, and Crowne Meetings Manager. In these roles, she developed expertise in revenue analysis, account management, and lead generation across the MICE segment.

Career Foundation and Early Experience

Sharma began her hospitality career with The Leela Palaces & Resorts, where she joined as a Management Trainee in 2010. She later progressed to the role of Assistant Manager – Food & Beverage, gaining hands-on experience in hotel operations and guest service.

This early operational exposure provided a strong foundation that supported her transition into sales and business development roles, enabling her to build a comprehensive understanding of both operational and commercial aspects of hospitality.

Company Context and Current Position

Crowne Plaza New Delhi Rohini, part of InterContinental Hotels Group (IHG), operates in a market driven by corporate demand and events-based business. The appointment of Sharma reflects the hotel’s focus on strengthening its sales leadership to support sustained growth and improved market positioning.

With her experience in international markets such as Canada and the United States, combined with her expertise in sales strategy and client engagement, Sharma is expected to lead initiatives aimed at enhancing the hotel’s commercial performance. She has assumed her role and is currently overseeing sales operations and strategic development for the property.