Shawali Gupta Elevated to Marketing Manager at Crowne Plaza Greater Noida

Crowne Plaza Greater Noida has elevated Shawali Gupta to the role of Marketing Manager, marking a key internal leadership development within the property. Gupta, who has been associated with the hotel since 2024, steps into the expanded role following her contributions to marketing and communications initiatives across digital and on-ground platforms.

Elevation Reflects Internal Leadership Development

The promotion underscores the hotel’s focus on strengthening its marketing function through internal talent progression. Shawali Gupta previously served as Assistant Manager – Marketing & Communications, where she was actively involved in executing integrated campaigns designed to enhance the property’s visibility and guest engagement.

Her elevation aligns with the property’s broader strategy of building leadership capabilities from within while reinforcing its brand positioning in a competitive hospitality market.

Expanded Responsibilities in Marketing Strategy

In her new role, Gupta will lead the overall marketing strategy for Crowne Plaza Greater Noida. Her responsibilities include driving digital campaigns, managing brand communication, and overseeing content development and storytelling initiatives.

She will also continue to manage key IHG platforms such as Boost, Merlin, Medallia, Brand Warehouse, and Concerto, ensuring alignment with global brand standards. In addition, her mandate includes social media strategy, influencer collaborations, public relations, and strengthening the hotel’s digital presence.

The role places her at the centre of marketing operations, with a focus on delivering consistent messaging across channels and enhancing audience engagement.

Experience Across Hospitality and Media

Shawali Gupta brings over nine years of experience across hospitality and media sectors. Prior to joining Crowne Plaza Greater Noida, she worked with leading media organisations including Times Network, Network18 Media & Investments Limited, and The Times of India, where she specialised in social media strategy, content optimisation, and audience engagement.

Her hospitality experience includes working with The Oberoi Group, where she supported marketing and communications for The Oberoi Gurgaon and Trident Gurgaon. In these roles, she contributed to campaign planning, brand storytelling, and integrated marketing initiatives across both properties.

Earlier in her career, she was associated with iDiva, part of Times Internet, where she developed a foundation in digital content creation and audience growth strategies.

Academic Background and Marketing Approach

Gupta holds a Master’s degree in Electronic Media from Makhanlal Chaturvedi National University of Journalism and Communication and a Bachelor’s degree in Mass Communication from Patna Women’s College. Her academic background complements her professional experience, enabling her to combine creative storytelling with structured marketing strategies.

Her approach focuses on integrating digital innovation with brand communication to deliver targeted campaigns aligned with business objectives.

Focus on Brand Visibility and Engagement

During her tenure at the property, Gupta has led marketing initiatives for the hotel’s 398-room inventory and its dining portfolio, including outlets such as Mosaic, Spice Art, Chao Bella, BBC, and Mosaic Pastry Lounge. Her work has involved managing campaigns across multiple platforms while ensuring consistency with brand standards.

Commenting on her elevation, Shawali Gupta said, “It has been an exciting journey with Crowne Plaza Greater Noida. I look forward to further strengthening the brand’s presence through innovative campaigns, meaningful collaborations, and impactful storytelling that resonates with our audiences.”

The elevation reflects the hotel’s continued emphasis on marketing leadership as a key driver of brand visibility, guest engagement, and overall business performance.