Shivangi Gupta Named Director of Sales & Marketing at Sheraton Grand Bangalore Hotel at Brigade Gateway

Shivangi Gupta Appointed Director of Sales & Marketing at Sheraton Grand Bangalore Hotel at Brigade Gateway

Sheraton Grand Bangalore Hotel at Brigade Gateway has appointed Shivangi Gupta as Director of Sales & Marketing in March 2026, strengthening its commercial leadership to drive revenue growth, enhance brand positioning, and expand market presence in Bengaluru, India. In her new role, Gupta will oversee the hotel’s sales and marketing functions, including revenue strategy, brand communication, and customer engagement, as the property continues to compete in one of India’s most dynamic hospitality markets.

The appointment comes at a time when hotels are increasingly focusing on integrated commercial strategies to navigate evolving travel demand and intensifying competition. Bengaluru, a major technology and business hub, continues to attract corporate and leisure travelers, making strategic sales and marketing leadership critical for sustaining growth and improving performance.

Gupta will be responsible for developing and executing sales strategies, strengthening client relationships, and enhancing the hotel’s visibility across key market segments. Her role will also involve aligning commercial initiatives with Marriott International’s global standards while tailoring strategies to local market conditions.

Extensive Experience in Sales and Marketing

Shivangi Gupta brings significant experience in hospitality sales and marketing, having worked with leading hotel brands across India. Her professional background includes managing sales teams, driving revenue strategies, and executing marketing campaigns designed to improve brand positioning and customer acquisition.

Over the course of her career, she has developed expertise in handling diverse business segments, including corporate, MICE (meetings, incentives, conferences, and exhibitions), and leisure travel. Her ability to analyze market trends and design targeted strategies positions her well to lead the commercial function at Sheraton Grand Bangalore Hotel at Brigade Gateway.

The appointment reflects the hotel’s commitment to strengthening its leadership team with professionals who bring both strategic insight and operational expertise.

Driving Revenue Growth and Market Expansion

As Director of Sales & Marketing, Gupta will focus on driving revenue growth through strategic planning and execution. This includes identifying high-value business opportunities, optimizing pricing strategies, and increasing occupancy across different segments.

She will work closely with revenue management teams to ensure alignment between sales initiatives and pricing strategies, enabling the hotel to maximize profitability while remaining competitive in the market. Developing targeted sales plans for corporate, group, and leisure segments will be a key aspect of her responsibilities.

Her leadership is expected to strengthen the hotel’s ability to capture new business opportunities and expand its market share in Bengaluru’s competitive hospitality landscape.

Effective execution of these strategies will be critical in achieving sustained growth.

Strengthening Brand Positioning

Enhancing brand visibility and positioning will be a central focus of Gupta’s role. She will oversee marketing initiatives aimed at promoting the hotel’s offerings, including its accommodation, dining, and event facilities.

Digital marketing, brand partnerships, and targeted campaigns will be leveraged to reach a broader audience and increase engagement. Collaboration with Marriott International’s global network will provide additional opportunities to strengthen brand recognition and attract international travelers.

Developing a strong and consistent brand message will be essential for differentiating the hotel in a competitive market.

These efforts are expected to enhance customer perception and drive demand.

Enhancing Corporate and MICE Business

Corporate and MICE segments are key revenue drivers for hotels in Bengaluru. Gupta will focus on building relationships with corporate clients, event planners, and travel partners to increase bookings in these segments.

Developing customized packages and competitive offerings will help attract conferences, meetings, and large-scale events to the property. Collaboration with operations and events teams will ensure seamless execution and high-quality service delivery.

The hotel’s strategic location at Brigade Gateway provides opportunities to host a variety of business events, and strengthening this segment will contribute significantly to overall revenue performance.

Expanding corporate partnerships will remain a priority under her leadership.

Optimizing Distribution and Digital Strategy

Distribution strategy plays a crucial role in modern hospitality operations. Gupta will oversee the optimization of booking channels, including direct bookings, online travel agencies, and global distribution systems.

Increasing direct bookings through targeted campaigns and loyalty programs will be a key focus area, helping improve profitability by reducing reliance on third-party platforms. Leveraging data analytics and digital tools will enable better decision-making and improved conversion rates.

Understanding customer behavior and preferences will be central to refining marketing strategies and enhancing overall performance.

These initiatives are expected to strengthen the hotel’s digital presence and commercial effectiveness.

Collaboration Across Departments

Achieving commercial success requires close coordination between sales, marketing, operations, and food and beverage teams. Gupta will work collaboratively with these departments to ensure alignment between commercial strategies and service delivery.

This integrated approach will help maintain consistency in guest experience and support the successful execution of events and promotions. Coordination with operations teams will ensure that guest expectations are met, while collaboration with marketing will enhance campaign effectiveness.

Her leadership is expected to foster a culture of teamwork and communication within the organization.

Such collaboration is essential for achieving operational excellence and delivering superior service.

Adapting to Industry Trends

The hospitality industry continues to evolve with changing consumer preferences and technological advancements. Gupta will focus on incorporating trends such as personalized marketing, digital engagement, and data-driven decision-making into the hotel’s sales and marketing strategies.

Understanding guest preferences and leveraging technology to deliver tailored experiences will be key to attracting and retaining customers. These efforts will help the hotel stay competitive and responsive to market dynamics.

Innovation in marketing and sales practices will be central to sustaining long-term growth.

Her approach is expected to align the hotel with emerging industry trends and customer expectations.

Bengaluru’s Competitive Hospitality Landscape

Bengaluru remains one of India’s most competitive hospitality markets, driven by strong demand from corporate travel, technology sectors, and international visitors. The city’s growth as a business hub has led to increased demand for premium accommodation and event facilities.

Hotels in the region must continuously innovate and enhance their offerings to maintain competitiveness. Sheraton Grand Bangalore Hotel at Brigade Gateway is well-positioned to capitalize on these opportunities through its strategic location and premium services.

Strengthening sales and marketing leadership is a key step in enhancing the hotel’s competitive edge and capturing market share.

Gupta’s expertise is expected to contribute significantly to the hotel’s growth and market positioning.

Outlook

The appointment of Shivangi Gupta as Director of Sales & Marketing marks a strategic move for Sheraton Grand Bangalore Hotel at Brigade Gateway as it continues to strengthen its commercial operations and market presence. With a focus on revenue growth, brand positioning, and customer engagement, the hotel aims to enhance its performance and maintain its standing in Bengaluru’s dynamic hospitality sector.

The development underscores the importance of strong sales and marketing leadership in driving business success and delivering consistent results in the evolving hospitality industry.