Wyndham Hotels & Resorts Appoints Veenu Rastogi as Head of Sales & Marketing – Eurasia

Wyndham Hotels & Resorts has appointed Veenu Rastogi as Head of Sales and Marketing, Eurasia in April 2026, the company said, assigning her responsibility for leading regional commercial strategy, sales performance, and brand positioning across multiple markets spanning South Asia, Southeast Asia, and parts of Europe.

Appointment Announced for Eurasia Region

The company confirmed the appointment as part of its efforts to strengthen commercial leadership across the Eurasia region, where it operates a growing portfolio of franchised and managed hotels. Rastogi will report to senior regional leadership and work with country-level teams to execute sales and marketing initiatives, the company said.

The role is designed to align regional business objectives with brand strategy and improve market penetration across diverse geographies.

Role Covers Regional Sales and Marketing Strategy

As Head of Sales and Marketing, Rastogi will oversee sales operations, distribution channels, and marketing campaigns across the region. Her responsibilities include driving revenue growth, enhancing brand visibility, and ensuring alignment of commercial strategies with operational capabilities.

The company said she will also manage regional sales teams, set performance targets, and monitor key metrics such as occupancy, average daily rate, and revenue per available room.

Focus on Multi-Market Commercial Performance

Rastogi will be responsible for coordinating sales efforts across multiple markets with varying demand patterns and regulatory environments. Her role includes identifying new business opportunities, strengthening corporate partnerships, and supporting group and event bookings across properties.

She will also oversee marketing initiatives, including digital campaigns, brand promotions, and customer engagement strategies tailored to regional audiences.

Coordination with Franchise and Operations Teams

The position requires close coordination with franchise operations, development, and revenue management teams to ensure that commercial strategies are aligned with property-level execution. Rastogi will work with hotel owners and general managers to support business performance and maintain consistency in brand messaging.

The company said she will also contribute to onboarding new properties by aligning sales and marketing strategies during pre-opening and post-opening phases.

Company Context and Current Status

Wyndham Hotels & Resorts operates one of the largest global hotel franchise networks, with a significant presence across emerging markets in Eurasia. The region continues to be a focus area for expansion, requiring structured commercial leadership to support growth and maintain performance standards.

The appointment comes as the company strengthens its regional leadership team to support expansion and improve coordination across markets. Rastogi brings experience in hospitality sales and marketing and has held leadership roles in the industry prior to this appointment, the company said.

Veenu Rastogi has assumed her role and is currently overseeing regional sales and marketing operations, team coordination, and commercial strategy execution across the Eurasia portfolio, the company said.