Lemon Tree Hotels Opens 50-Room Keys Select Hotel in Amritsar
Lemon Tree Hotels opens a 50-room Keys Select property in Amritsar, expanding its presence in North India’s spiritual and leisure travel market.
nishathapa 
Amritsar, May 2026: Amritsar’s hotel market is tightening fast, and Lemon Tree Hotels has just moved to grab a bigger slice, opening a 50-room Keys Select property in the city to chase steady pilgrimage and leisure demand.
The new Keys Select by Lemon Tree Hotels, Amritsar, pushes the brand deeper into North India’s spiritual circuit. And it lands in a market where footfall rarely dips.
Strategic location near key landmarks
The hotel sits in central Amritsar, within walking distance of the Golden Temple and Jallianwala Bagh, two of the city’s biggest draws. It is also about 2.5 kilometres from Amritsar Railway Station and 13 kilometres from Sri Guru Ram Dass Jee International Airport. That puts it squarely in the path of both rail and air travellers. And that matters. Because in Amritsar, proximity often decides bookings.
50-room property with core amenities
The property has 50 rooms built for short and mid-length stays. No excess. Just what most travellers need. There’s an all-day dining Keys Café serving Indian and international fare. In-room dining is available. And the basics are covered. A small boardroom handles business meetings. A fitness centre fills the leisure gap. It’s a clean, functional setup, aimed at pilgrims, business travellers, and quick-stop tourists.
Focus on spiritual and regional markets
This launch is part of a clear pattern. Lemon Tree Hotels is leaning harder into cities where religious travel guarantees year-round demand. Amritsar fits that bill perfectly. The city doesn’t rely on seasons. It runs on constant inflow. Vishvapreet Singh Cheema, President, said the move is about delivering reliable branded stays where cultural pull meets steady demand. Location and accessibility, he pointed out, do the heavy lifting here.
Expansion aligned with broader growth strategy
The Amritsar opening plugs into a wider expansion push across Tier II and emerging cities. The company is spreading through a mix of owned, managed, and franchised hotels. And it’s chasing markets where infrastructure is improving and travel demand is already proven. Spiritual hubs like Amritsar are central to that plan. They bring consistent traffic, and fewer demand shocks. With this addition, Keys Select tightens its grip on the midscale segment while adding fresh organised supply to one of North India’s busiest tourism hubs.
