Sue Rowe Appointed General Manager of Adina Chermside Brisbane
Sue Rowe joins TFE Hotels as General Manager of Adina Chermside Brisbane, leading the final pre-opening phase and full property launch, bringing 27+ years of hospitality experience.
Munni Khatun 
Sue Rowe Appointed General Manager of Adina Chermside Brisbane
Brisbane, Australia – October 2025 – TFE Hotels proudly announces the appointment of Sue Rowe as General Manager of Adina Chermside Brisbane, where she will oversee the final stages of the hotel’s pre-opening and lead its full-scale launch.
A Veteran Leader in Queensland Hospitality
Sue Rowe brings more than 27 years of experience with TFE Hotels, having successfully managed several of the group’s key properties in Queensland. Her previous roles include Adina Anzac Square and Rendezvous on George Brisbane, where she consistently demonstrated operational excellence, team leadership, and brand stewardship.
Her deep understanding of TFE Hotels’ operations and the Brisbane market will be critical in ensuring Adina Chermside opens smoothly and sets a high standard for guest experience.
Pre-Opening Leadership and Launch Vision
In her new role, Sue will manage the final pre-opening preparations, ensuring all operational, staffing, and guest service strategies are fully aligned with TFE Hotels’ brand standards. Upon completion of this phase, she will focus on driving the successful launch of Adina Chermside, positioning the property as a leading choice for both business and leisure travelers in Brisbane’s northern suburbs.
Expertise and Impact
Sue’s extensive career highlights her ability to:
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Lead multi-property operations with a focus on guest satisfaction and service excellence
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Implement strategic operational initiatives that enhance brand consistency
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Mentor and develop high-performing teams across diverse hotel environments
Her appointment underscores TFE Hotels’ commitment to leveraging experienced leadership talent for critical milestones such as hotel openings, ensuring both operational success and market impact.
Looking Forward
With her strong track record and market insight, Sue Rowe is set to make Adina Chermside Brisbane a standout addition to TFE Hotels’ portfolio. Her leadership will be pivotal in delivering exceptional guest experiences and establishing the property as a premier destination in the Brisbane area.
