Rotana Explores Uzbekistan Expansion With Plans for Premium, Midscale, and Lifestyle Hotels

Rotana Hotel Management Corporation PJSC, one of the Middle East’s leading hospitality operators, is exploring opportunities to expand into Uzbekistan as the country continues to attract growing international tourism and foreign investment. The potential move reflects increasing confidence in Uzbekistan’s tourism sector and highlights the nation’s emergence as a promising destination for global hotel brands.

The discussions took place during a meeting between Abdulaziz Akkulov, Chairman of the Tourism Committee of the Republic of Uzbekistan, and Amna Al-Nuaimi, Director of Strategy at Rotana. Both sides reviewed the country’s tourism development, investment climate, and opportunities for hospitality sector growth.

Uzbekistan Continues to Attract Global Hospitality Interest

Uzbekistan has experienced significant growth in tourism over recent years, supported by infrastructure improvements, tourism reforms, and government initiatives aimed at attracting international visitors and investors.

During the meeting, Rotana representatives received updates on:

• Rising tourist arrivals

• Expansion of hotel infrastructure

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• Development of new tourism routes

• Growth of pilgrimage tourism

• Investment opportunities across key regions

Officials highlighted the country’s efforts to strengthen its position as a regional tourism hub while improving accommodation capacity and visitor experiences.

Samarkand Emerges as a Key Focus

One of the main topics of discussion was the tourism potential of Samarkand, one of Central Asia’s most iconic cultural destinations.

Particular attention was given to infrastructure developments surrounding the Imam al-Bukhari complex, a significant religious and cultural landmark expected to attract increasing numbers of pilgrims and international visitors.

The continued development of tourism facilities in Samarkand is expected to create new opportunities for international hotel operators seeking to establish a presence in Uzbekistan.

Rotana Evaluating Multiple Hotel Concepts

Rotana is reportedly considering introducing several of its hospitality brands to the Uzbek market, allowing the company to serve different traveler segments.

Potential brands under consideration include:

Rotana Hotels & Resorts

The company’s flagship premium hospitality brand offering upscale accommodations, luxury amenities, and full-service experiences.

Edge by Rotana

A modern four-star brand designed to provide flexible hospitality solutions for business and leisure travelers.

Centro Hotels by Rotana

A contemporary three-star concept targeting value-conscious travelers seeking comfort, convenience, and modern facilities.

This multi-brand strategy would allow Rotana to address a broad range of market demands while supporting the country’s expanding tourism infrastructure.

Benefits for Uzbekistan’s Hospitality Industry

Industry experts believe that the entry of international hotel operators can generate significant benefits for Uzbekistan’s tourism sector.

Potential advantages include:

• Increased hotel capacity

• Higher service standards

• Introduction of global hospitality expertise

• Workforce training and development

• Stronger international brand recognition

• Enhanced investment attractiveness

International hotel brands often contribute to the modernization of local hospitality industries while helping destinations compete more effectively in global tourism markets.

Strengthening Tourism Investment

The discussions also focused on attracting greater foreign investment into Uzbekistan’s tourism economy.

Rotana’s leadership is expected to participate in the upcoming Tashkent International Investment Forum, where further opportunities for collaboration and project development will be explored.

The company also plans to visit Uzbekistan to assess existing hospitality assets, tourism infrastructure, and potential development projects across the country.

A Positive Outlook for Future Cooperation

Rotana representatives reportedly expressed a positive view of the transformation taking place across Uzbekistan’s tourism sector. The company acknowledged the progress made in improving infrastructure, expanding visitor experiences, and creating a favorable environment for international investment.

Both parties agreed to continue discussions as Rotana evaluates possible market entry strategies and hotel development opportunities.

As Uzbekistan continues to strengthen its tourism profile and attract growing numbers of international travelers, partnerships with global hospitality operators such as Rotana could play an important role in supporting the country’s long-term tourism and economic development goals.