Marriott International Expands Luxury Hospitality in Lima

Marriott International is strengthening its luxury hospitality presence in Peru through a major hotel transformation strategy planned for Lima by 2028. The global hotel company has announced the repositioning of two flagship properties in the Peruvian capital, reinforcing Lima’s growing status as a leading destination for luxury tourism and international business travel in South America.

Under the new expansion strategy, the current JW Marriott Hotel Lima in Miraflores will be converted into The Ritz-Carlton, Lima. Simultaneously, the former Westin Lima Hotel & Convention Centre in San Isidro will be repositioned as a new JW Marriott Hotel Lima. The transformation reflects Marriott International’s broader strategy to expand premium hospitality experiences across high-growth global markets.

Lima has increasingly emerged as one of South America’s fastest-growing tourism and business destinations. The city continues attracting international travelers through its rich cultural heritage, award-winning culinary scene, growing convention industry, and improved global connectivity. Tourism experts believe the addition of The Ritz-Carlton brand will further strengthen Lima’s reputation within the global luxury travel market.

The upcoming Ritz-Carlton Lima is expected to become one of the most prestigious hospitality addresses in Peru. The property will cater to luxury travelers, high-net-worth individuals, international executives, and premium leisure guests seeking elevated hospitality experiences in the city. Marriott International aims to position the hotel as a symbol of refined luxury and personalized service in Peru’s capital.

Meanwhile, the repositioned JW Marriott Hotel Lima at Paseo Begonias will continue serving business and convention travelers while introducing modern wellness-focused hospitality experiences. The property is expected to play a major role in strengthening Lima’s meetings, incentives, conferences, and exhibitions sector.

Industry analysts suggest the dual-brand conversion strategy allows Marriott International to better differentiate its luxury and upper-upscale offerings while maximizing long-term asset value in Peru’s evolving hospitality market.

Luxury tourism in Peru has experienced strong growth in recent years. International travelers are increasingly drawn to the country’s combination of cultural tourism, gastronomy, heritage attractions, and luxury travel experiences. Lima serves as a key gateway for travelers exploring destinations such as Machu Picchu, Cusco, and the Sacred Valley.

Beyond Lima, Marriott International already operates several luxury properties across Peru, including Tambo del Inka, Palacio del Inka, and Hotel Paracas. These hotels have contributed significantly to Peru’s premium tourism growth and strengthened the country’s hospitality infrastructure.

The expansion strategy also aligns with broader global hospitality trends. International hotel groups are increasingly investing in luxury urban destinations where business travel, culinary tourism, and cultural tourism continue driving high-value visitor demand.

Tourism authorities in Peru have welcomed the planned hotel transformations, viewing them as a strong vote of confidence in Lima’s future as a leading hospitality hub in Latin America. Improved air connectivity, rising corporate investment, and growing international recognition of Peru’s tourism sector continue supporting hotel development opportunities in the country.

As Marriott International moves forward with the Ritz-Carlton and JW Marriott repositioning projects, Lima’s luxury hospitality landscape is expected to undergo a significant transformation by 2028. The developments will not only elevate accommodation standards in the city but also strengthen Peru’s position within the competitive global luxury tourism market.